Your Donation

It Matters!

What is it?

We like to show transparency and honesty.

In the past, our donatable profits were hidden under ONE price. Now you choose Your Donation – putting you in control with how much money goes to our partner mental health charities.

You must contribute at least £2 per product to ensure we make a donatable impact to our Partner Charities. 

Let’s #RemoveTheLabel Together!


More info

For every product you buy, we ask you to add Your Donation which is added along with the product at checkout. 

After check out, Your Donation is added to our Impact Fund which will be donated to our partner mental health charities YoungMinds and Rethink Mental Illness.

Our product prices are calculated COST PRICE and a small payment gateway fee is added – we receive no profit!